Three days that change how you run your business.
The year's largest contractor event. Keynotes, 150+ exhibitors, 30+ breakout sessions, and a community of contractors solving the same problems you face every day.
Add a Family Pass
For +1s or significant others. Expo hall, 3 evening events, and party bites. Full registration required.
Everything Included with Your Registration
No hidden fees, no tiers to unlock. One registration, full access to everything.
General Sessions
Keynotes and main stage presentations from speakers who challenge how you think about your business.
30+ Breakout Sessions
Operations, marketing, hiring, pricing, and growth, led by contractors who've done it.
150+ Exhibitors
The largest expo hall in the trades. Tech, tools, and solutions built for your business.
Networking Events
3 evening events to connect with contractors, share ideas, and build relationships that last.
Meals Included
Breakfast, lunch, and party bites all included. Show up and focus on growing.
Family Pass Available
Bring your +1 for $599. Awards session, evening events, and party bites included.
Speakers Who've Been Where You Are
Learn from contractors, coaches, and industry leaders who share real strategies, not theory.
Earn Trust That Wins Customers
Tuesday, Nov 10th, from 8:00 am to 9:00 am
Early Growth
AI: From Answering Calls to Operating Within Your Business
Tuesday, Nov 10th, from 1:00 pm to 1:30 pm
Grow Profitably in Any Economy
Wednesday, Nov 11 from 3:00 pm to 4:00 pm
Early Growth
Stop Leaking Leads and Marketing Dollars
Tuesday, Nov 10th, from 10:00 am to 11:00 am
Scaling Systems
Position Your Brand for Optimal Visibility
Wednesday, Nov 11 from 4:00 pm to 5:00 pm
Advanced Leadership/Exit Planning
Start Your Succession Planning Today
Wednesday, Nov 11 from 10:00 am to 11:00 am
Advanced Leadership/Exit Planning
Turn Ideas into Action
Wednesday, Nov 11 from 5:00 pm to 6:00 pm
Early Growth
Scale Your Operations Without Adding Headcount
Wednesday, Nov 11 from 10:00 am to 11:00 am
Scaling Systems
Use Financial Data to Scale Smarter
Wednesday, Nov 11 from 9:00 am to 10:00 am
Scaling Systems
Find Untapped Growth Opportunities
Wednesday, Nov 11 from 10:00 am to 11:00 am
Early Growth
Build a Technology Strategy That Scales
Tuesday, Nov 10th, from 9:00 am to 10:00 am
Advanced Leadership/Exit Planning
Integrate AI Into Your Operations
Wednesday, Nov 11 from 3:00 pm to 4:00 pm
Scaling Systems
Generate More Qualified Leads in 2026
Tuesday, Nov 10th, from 9:00 am to 10:00 am
Early Growth
Build Executive Credibility that Increases Business Value
Tuesday, Nov 10th, from 10:00 am to 11:00 am
Advanced Leadership/Exit Planning
Lead Through Change
Wednesday, Nov 11 from 3:00 pm to 4:00 pm
Operational Stabilization
Stop Profit Leaks Before They Drain Your Business
Wednesday, Nov 11 from 10:00 am to 11:00 am
Operational Stabilization
Increase Bookings Using Real World Cases
Tuesday, Nov 10th, from 8:00 am to 9:00 am
Scaling Systems
Master Cash Flow Before You Scale
Tuesday, Nov 10th, from 10:00 am to 11:00 am
Early Growth
Improve Profitability Before You Scale
Wednesday, Nov 11 from 1:45 pm to 2:30 pm
Strengthen Customer Relationships That Last
Wednesday, Nov 11 from 12:00 pm to 12:45 pm
Retain Your Best People: Win the First 90 Days
Tuesday, Nov 10th from 8:00 am to 9:00 am
Operational Stabilization
Automate Your Business for the Next Stage of Growth
Tuesday, Nov 10 from 8:00 am to 9:00 am
Advanced Leadership/Exit Planning
Coaching Lab
2:00 pm to 2:45 pm, Tuesday & Wednesday
Stengthen Your Leadership to Multiply Results
Wednesday, Nov 11 from 5:00 pm to 6:00 pm
Advanced Leadership/Exit Planning
Double Your Valuation: Why Some Home Service Businesses Sell for More
Wednesday, Nov 11 from 9:00 am to 10:00 am
Advanced Leadership/Exit Planning
Compete in Any Market
Wednesday, Nov 11 from 4:00 pm to 5:00 pm
Operational Stabilization
Grow High-Performing Teams
Wednesday, Nov 11 from 9:00 am to 10:00 am
Operational Stabilization
Create Vendor Partnerships That Pay Off
Tuesday, Nov 10th, from 9:00 am to 10:00 am
Operational Stabilization
Turn Profit Into Long-Term Wealth
Tuesday, Nov 10th, from 9:00 am to 10:00 am
Scaling Systems
Growth Unfiltered with Ken Goodrich
Monday, Nov 9 at 9:00 am to 10:30 am
Keynote Speaker
Be the Contractor AI Recommends
Wednesday, Nov 11 from 5:00 pm to 6:00 pm
Operational Stabilization
Panelist
Tuesday, Nov 10th, from 4:30 pm to 5:30 pm
Prepare for AI-Powered Buying
Wednesday, Nov 11 from 4:00 pm to 5:00 pm
Scaling Systems
Generative Engine Optimization and the Future of Search: How AI Search Is Reshaping Contractor Selection
Tuesday, Nov 10th, from 2:00 pm to 2:30 pm
Guide Your Customers to Confident Decisions
Tuesday, Nov 10th, from 3:00 pm to 3:45 pm
The Pursuit
Monday, Nov 9 at 3:30pm
Keynote Speaker
From Lead to Lifetime Value: 5 Strategies to Maximize Every Opportunity
Tuesday, Nov 10th, from 3:00 pm to 3:30 pm
Leading with Purpose: A Service Manager's Guide
Wednesday, Nov 11 from 9:00 am to 10:00 am
Early Growth
Panelist
Tuesday, Nov 10th, from 4:30 pm to 5:30 pm
Create a Sales Culture That Everyone Owns
Tuesday, Nov 10th, from 10:00 am to 11:00 am
Operational Stabilization
Make Your Marketing Measurable (and Meaningful)
Tuesday, Nov 10th, from 1:00 pm to 1:45 pm
Harness the Power of Transparency
Wednesday, Nov 11 from 5:00 pm to 6:00 pm
Scaling Systems
Built for Where You Are Right Now
Exclusive pricing and Alliance Day access.
Your membership unlocks discounted registration and programming built just for the Service Nation community.
Learn proven systems from contractors using tools like yours.
See how other contractors are getting more out of the platforms you already use.
See what's new in 2026.
New speakers, new exhibitors, new networking formats. It gets better every year.
Join the industry's largest gathering of residential contractors.
Whether you run 5 trucks or 50, this is where contractors come to get ahead.
Caesars Forum, Las Vegas
The newest and largest conference facility on the Las Vegas Strip. Purpose-built for events like SWE.
Your business doesn't grow in isolation.
Three days of education, networking, and the largest expo hall in the trades. Caesars Forum, Las Vegas.
$999 $749 at checkout.