Tucker Yarbrough

Tucker Yarbrough is part of the second-generation ownership team at Yarbrough & Sons, an HVAC and plumbing company in Oklahoma, which he operates alongside his father and brothers. They have grown the company from $4.5 million to $11.5 million in revenue since 2019 while consistently maintaining net profit margins of 15% or higher, and they feel as though they are "just getting started." 

He’s been recognized as Residential Contractor of Excellence by Contracting Business Magazine, named a Top 40 Under 40 honoree, and awarded Service Nation Alliance Contractor of the Year in 2025. Tucker has also been featured as an industry expert on NPR’s This Old House Radio Hour, The Bottom Line Economist, HomePros, and TheNEWS. 

Alongside running the family business, Tucker works directly with contractors in the $1M–$7M range, helping them improve pricing, build effective marketing systems, and create content that drives real revenue. Through his company GetSuite, his team has generated over 9 million organic video views and more than $2 million in tracked revenue directly attributed to their content and funnels in the past 12 months across their own brand and client campaigns. 

Tucker has led workshops and training events at Service World Expo, the International Round Table, ACCA, and numerous private best-practices sessions for contracting teams. Today, he focuses on working with owner-operators to build healthier, more profitable shops using the same pricing, marketing, and content systems his team runs every day at Yarbrough & Sons and GetSuite.