Two Days. One Powerful Head Start.
Sunday, November 8 – Monday, November 9 | Las Vegas
Alliance Day is now a two-day experience built to help you see what's working, connect with the right people, and turn new ideas into action. Go behind the scenes at Goettl, experience an unforgettable VIP evening at GILDED, and get real about growth with Ken Goodrich, all before Service World Expo begins.
Go Behind the Scenes at Goettl
Sunday, November 8 | 12:00–4:00 PM
See best practices in action during an Alliance-exclusive tour of Goettl. Get an inside look at fleet, warehouse, dispatch, training, and sales through hands-on stations designed to give you practical ideas you can take back to your business.
GILDED
The Exclusive VIP Experience
Sunday, November 8 | 5:00–8:00 PM | Omnia Terrace
An Evening Beyond the Ordinary. Step into a world of modern glamour, exceptional cuisine, champagne, sophisticated cocktails, and elevated entertainment.
GILDED brings Alliance leaders and influential voices together for an exclusive evening designed for connection, celebration, and a little extra shine.
Service World Expo registrant badge and appropriate VIP credentials required.
Growth Unfiltered
With Ken Goodrich | Monday, November 9 | 9:00–10:30 AM
No polished success story. No generic playbook. Ken Goodrich gets candid about the decisions, challenges, and hard-earned lessons that come with building, scaling, and leading a successful contracting business.
And you can help shape the conversation.
What would you ask Ken?
Tell us what you're navigating in your business and what you want Ken to tackle at Alliance Day.
Submit Your QuestionAlready registered? Take the survey & join the Goettl tour list
Two Days Built to Move You Forward
Alliance Exclusive Goettl Tour
Go behind the scenes and see proven operational practices in action.
GILDED — The Exclusive VIP Experience
Connect and celebrate with the Alliance community during an unforgettable evening at Omnia Terrace.
Opening Remarks + Breakfast: The State of the Alliance Member
Start the day with the challenges, opportunities, and priorities Alliance members say matter most.
Growth Unfiltered with Ken Goodrich
Real talk about growth, leadership, and running a successful contracting business.
The Future Era of Alliance
See where Alliance is going and explore the tools, resources, and roadmap designed to support your business.
Contractor of the Year Panel
Hear practical lessons and candid perspectives from contractors who have done it.
Lunch + Mingle + Scorecard Submission
Connect with fellow members, compare ideas, and identify your priorities.
From Insight to Action: Your Next 90 Days
Turn what you've learned into a clear priority, measurable next step, and plan for moving forward.
See It. Share It. Act On It.
Alliance Day is designed to give you more than another notebook full of ideas.
See
See proven practices firsthand.
Share
Share ideas with contractors who understand your challenges.
Act
Act on what matters most to your business.
You'll head into Service World Expo with stronger connections, fresh ideas, and a clear direction for your next 90 days.
Start Service World Expo Two Steps Ahead
Make Alliance Day part of your Service World Expo experience.
Pick Your Pass
Two full-conference passes. Choose the one that fits, then add a Family Pass if you're bringing a +1.
Register through Service Nation, a proud sponsor of Service World Expo, and we cover 50% of your hotel, up to 2 nights at Harrah's Las Vegas, plus Alliance Day access. Not a member? Join Service Nation to unlock it.
- Explore 150+ exhibitors to grow your business
- Access to general sessions
- 30+ educational sessions to select from
- Several networking events with other business owners
- Breakfast, lunch, and party bites
- Add a Family Pass at $599 per person
All Service Nation member passes will be verified prior to the event. Registrations are non-refundable.
- Access to the expo hall
- Attend general sessions
- 20+ educational sessions to select from
- Several networking events with other business owners
- Lunch and party bites
Family Pass — $599
For the +1s or significant others. Requires a full conference registration. Includes the Expo Hall, 3 evening networking events (most venues are 21+), and party bites.