Roger Daviston

Roger Daviston is a cognitive behavioral specialist, leadership coach, author, and longtime advisor to the home service industry. For more than two decades, he has helped leaders, technicians, and sales professionals move beyond simply knowing what to do to consistently doing what works. 

Roger's work focuses on the connection between thinking, behavior, and identity. He believes lasting transformation occurs when people repeatedly attend to what matters, inhibit the beliefs, fears, and distractions that don't, and practice new behaviors until they establish a higher standard for themselves. 

Drawing on cognitive behavioral principles, motivational interviewing, leadership psychology, and decades of experience in sales and customer service, Roger helps people recognize the patterns that hold them back and replace them with behaviors that produce better conversations, stronger relationships, and better results. 

Roger is the author of The Service Call Blueprint and Pass the Baton: How to Book and Dispatch Service Calls. He has spent his career helping people transform not simply what they do, but how they think, lead, communicate, and serve.