Paul Burleson

Senior Account Executive | Westlake Royal Building Products 

Author | Speaker | Sales Trainer | Industry Legend | Thought Leader 

Paul Burleson is one of the most recognized and respected professionals in the home improvement, remodeling, and building products industries. As a Senior Account Executive with Westlake Royal Building Products, Paul works alongside contractors, distributors, remodelers, manufacturers, and industry leaders throughout North America to drive growth, improve sales performance, and help organizations navigate the rapidly evolving future of home improvement. 

With more than three decades of experience spanning direct sales, canvassing, sales management, leadership development, recruiting, training, and organizational growth, Paul has become widely known for his ability to combine traditional sales fundamentals with modern technology, creating scalable systems that deliver measurable results. 

Paul's sales journey is one of the most unique in the industry. He is recognized as the youngest documented canvasser in the home improvement industry, beginning his sales career at the age of 12. What began as a childhood introduction to door-to-door prospecting evolved into a lifelong passion for helping sales professionals, contractors, and executives achieve elite levels of performance. 

His contributions to the industry have earned him national recognition, including being honored as one of the youngest inductees into Dave Yoho's Legends of the Home Improvement Industry, an exclusive distinction reserved for individuals who have made lasting contributions to the advancement of the remodeling profession. 

Published Author 

Paul is the author of two acclaimed books that have become valuable resources for sales professionals and business leaders across North America: 

Grit to Gold: How to Become a Master Sales Professional 

Grit to Gold Volume II: The Next Level 

Together, these books provide a blueprint for developing mental toughness, professional selling skills, leadership excellence, accountability, resilience, and long-term success in sales and life. 

Speaking Engagements & Industry Leadership 

Throughout his career, Paul has become one of the industry's most sought-after speakers, trainers, moderators, and panelists. He has appeared at numerous industry conferences, contractor events, sales summits, dealer meetings, and leadership workshops throughout the United States and Canada. 

Notable speaking engagements and appearances have included industry events such as: 

•International Builders' Show (IBS) 

•RillaMasters Conference 

•Erie Materials Dealer Shows 

•New York Sash Leadership and Sales Events 

•Westlake Royal Building Products Contractor Programs 

•Western Roofing Expo 

•Contractor Success Group events 

•Home improvement sales leadership boot camps 

•Regional and national remodeling conferences 

•Building products dealer meetings and contractor growth forums 

Media, Podcasts & Thought Leadership 

Paul is a frequent industry media contributor and podcast guest, sharing insights on: 

•Professional selling systems 

•Contractor growth strategies 

•Canvassing excellence 

•Sales leadership 

•Recruiting and retention 

•Consumer psychology 

•Company culture 

•Artificial intelligence in home improvement 

•Future technology adoption 

•Robotics and automation in construction and remodeling 

Through podcasts, webinars, live broadcasts, interviews, and social media platforms, Paul has become a recognized voice shaping discussions around the future of sales and the modernization of the home improvement industry. 

Areas of Expertise 

•Professional Sales Development 

•In-Home Selling Systems 

•Canvassing & Lead Generation 

•Leadership Training 

•Sales Management 

•Recruiting & Retention 

•Retail Conversion Strategies 

•Customer Experience Improvement 

•Artificial Intelligence Integration 

•Speech Analytics 

•Contractor Growth & Profitability 

•Organizational Culture Development 

•Technology Adoption & Innovation 

•Building Products & Exterior Remodeling 

Industry Visionary 

Paul is widely recognized as one of the industry's leading advocates for the responsible use of artificial intelligence, speech analytics, customer engagement technology, and emerging automation. His presentations and published content frequently explore how contractors and building product organizations can successfully combine cutting-edge innovation with time-tested sales principles. 

Having trained, coached, mentored, or influenced thousands of sales professionals, Paul remains committed to elevating professionalism within the home improvement industry while helping organizations achieve sustainable growth. 

Whether speaking from the main stage, coaching a sales team, consulting with executive leadership, appearing on a podcast, or writing his next article, Paul's message remains consistent: 

"Success isn't an accident. It is built through grit, discipline, preparation, relentless execution, and the courage to improve every single day." 

Today, Paul continues to serve as a trusted ambassador for Westlake Royal Building Products, bestselling author of the Grit to Gold series, keynote speaker, trainer, consultant, and one of the most influential voices in the home improvement industry.