Chris Buttenham

Chris Buttenham is the co-founder and CEO of Reins, the ownership operating system for independent businesses. Reins gives contractors the tools to grow the value of their business — and a real stake for the people who grow it — through valuations, growth insights, and alternative equity incentives. Chris grew up around his father's contracting business, previously co-founded and exited Obie (acquired by Seismic), and is the author of Alternative Equity. Reins has served 200+ home services and trades businesses.