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Mckena Harless and Tom Peregrino
Breakout Speaker
Knock Out Hiring Issues with a 1-2 Punch: Marketing & Culture
Tuesday, September 21 | 5:15PM

Do you keep getting knocked out in the battle against the labor shortage? Do you want to win the best employees in your market? Do you want to create a job posting and have a roster of qualified candidates to choose from? Tom and Mckena have the 1-2 punch you can deliver in the battle against the labor shortage. Using strategic marketing strategies and cultivating a magnetic culture, they can ensure you have the applicants available to build a winning team.

Recruiting Track


About Mckena Harless and Tom Peregrino
Mckena Harless has been the Social Media and Daffan Culture Coordinator for Daffan Cooling & Heating since 2017. She was awarded the “40 Under 40” Award by ACHR News Magazine. Utilizing her Bachelor of Arts in Communication, Mckena takes a unique approach to social media and has proven results. She has grown the Daffan Cooling & Heating Facebook Page by over 150%. Her mission is to help contractors build relationships with current and future clients through the power of social media.

Tom Peregrino is a co-owner of Daffan Cooling & Heating located outside of Fort Worth in Granbury, TX. Founded in 1999, they specialize in residential HVAC repair and replacement. Over the years, they have become the dominate HVAC contractor in their area, earning the “Best of Hood County” award for 11 years in a row and most recently earning the 2020 Service Nation Alliance Contractor of the Year award. Their 38 team members have finished 2020 at $7.6 million in sales. Tom is the President of Daffan Cooling & Heating, John Maxwell Certified, serves as a mentor for AB8 and provides consulting services for other HVAC contractors.
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