skip to Main Content
Matt Michel
SWE Keynote Speakers
An Entrepreneur’s Story
Thursday, September 24 | 9:00AM CT / 10:00 AM ET

In the 19th century, Horatio Alger wrote approximately 100 books about how young men could rise from poverty to success through hard work and determination. While Horatio Alger is no longer with us, the Horatio Alger story continues to be written and rewritten. The entrepreneurial dream is still possible. It is still a reality. In this uplifting keynote, Service Nation president, Matt Michel shares the stories of entrepreneurs who prove it and the characteristics they exhibit.

About Matt Michel

Matt Michel is an internationally recognized and highly acclaimed motivational and informational speaker. He has spoken about marketing, branding, sales, pricing, leadership, strategic planning, and goal setting from Istanbul to Australia and every place in-between.

Matt founded Service Nation Inc., which operates the Service Roundtable (the world’s largest contractor alliance), the Retail Contractor Coalition (a contractor branding and marketing program), the Service Nation Alliance (an elite contractor best practices group), Roundtable Rewards (the service trades’ largest contractor buying group), and the Service World Expo (the service trades’ largest residential conference and show). Previously, he founded and created the Aire Serv Franchise System, which is the oldest continually operating HVAC residential franchise network.

Matt is the 35th and youngest person to be inducted into the Contracting Business Hall of Fame. The Air Conditioning Heating & Refrigeration NEWS presented Matt with the 2018 “Legends of HVACR” Award. Contracting Business Magazine named Matt one of the 22 most influential people in the history of the residential HVAC/R industry. Contractor Magazine named him one of the 18 most influential people in the history of the plumbing/hydronics industries (Matt is the only person to appear on both the Contracting Business and Contractor lists). The Air Conditioning, Heating & Refrigeration NEWS named Matt one of the top five business advisors in the HVAC industry.

Matt is the inaugural recipient of the HVAC Golden Toolbox Award, presented by North American Technician Excellence and Contracting Business Magazine to “recognize industry leadership and support of technician certification.” He has also received the Significant Sig (distinguished alumnus) Award from the Sigma Chi Fraternity.

Service Nation has been named to the Aggie 100 (“The 100 fastest growing Aggie-owned or Aggie-led businesses in the world.”) six out of the last eight years. Service Nation has also been listed in the Dallas 100 and has made the Inc 500|5000 six years running, including a ranking in the top 300 for Business Products & Services.

A popular writer, Matt is published more than 60 times per year as a featured columnist for The Air Conditioning, Heating, & Refrigeration NEWS, Contracting Business Magazine, Contractor Magazine, Contracting Canada, Plumbing & Mechanical Magazine, Southern PHC Magazine, and CB Hotmail. He also publishes the popular Comanche Marketing blog.

Back To Top