# Service World Expo ## [Service World Expo 2026 | The Largest Expo for Home Contractors](https://serviceworldexpo.com/) Join the largest expo for residential contractors. Service World Expo brings together trades service business leaders for growth, innovation, and connection. ## [$200 Off Service World Expo Registration](https://serviceworldexpo.com/200-off-service-world-expo-registration) !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.que ## [10 Reasons Contractors Attend SWE Every Year](https://serviceworldexpo.com/articles/10-reasons-contractors-attend-swe-every-year) {"_body":"Ask any veteran attendee why they keep coming back to Service World Expo, and they circle the same core theme: “This event grows my business.”Service World Expo (SWE) has become the must-att ## [2025-2026 Comparison Report](https://serviceworldexpo.com/2025-2026-comparison-report) SWE 2026 Registration: Where We Stand (Sep 4) :root { --ink:#14181D; --line:#E7E4DE; --g25:#9AA1A9; --o26:#E8551F; --good:#0E6B3C; --goodbg:#E4F3EA; --bad:#B3261E; --badbg:#FBEAE8; } * { box-sizin ## [2026 Call for Speakers](https://serviceworldexpo.com/2026-call-for-speakers) Apply to speak at our 2026 conference. Share your expertise, inspire audiences, and connect with industry leaders. Submit your proposal by March 15, 2026. ## [2026 Key Note Speaker Commander Rorke Denver](https://serviceworldexpo.com/2026-key-note-speaker-commander-rorke-denver) /* KEYNOTE LP */ .kn-hero{position:relative;min-height:88vh;display:flex;align-items:center;overflow:hidden;background:var(--slate)} .kn-hero-bg{position:absolute;inset:0} .kn-hero-bg img{width:100%; ## [About Service World Expo](https://serviceworldexpo.com/about-service-world-expo) Service World Expo is the largest residential contractor conference. Eleven years of education, connection, and growth. Join us in Las Vegas, November 9-11, 2026. ## [Ads Early Stage Growth @ Service World Expo](https://serviceworldexpo.com/alp-early-stage-growth) Grow your service business beyond yourself. Discover lead gen, first hire strategies & profitable pricing at Service World Expo. Register now for Nov 9-11! ## [Ads Scale Your Contracting Business at Service World Expo](https://serviceworldexpo.com/alp-scale-contracting-business) Scale your contracting business smarter at Service World Expo. Learn financial strategies, revenue recovery & AI buying. Las Vegas Nov 9-11. Register now. ## [Ads Stabilize Operations at Service World Expo](https://serviceworldexpo.com/alp-stabilize-operations) Learn how to stabilize operations and stop profit leaks at Service World Expo. Expert sessions on retention, sales culture & more. Register now—Nov 9-11, Las Vegas. ## [Ads Start Planning an Exit for your business at service world expo](https://serviceworldexpo.com/alp-exit-planning) Learn exit and succession planning strategies at Service World Expo. Discover your business's true value. Register now for Nov 9-11 in Las Vegas! ## [AFTERGLOW Neon Party Sponsored by Daikin and Service Fusion ](https://serviceworldexpo.com/agenda2/tuesday-evening-event-soleia-party) {"title":"AFTERGLOW Neon Party Sponsored by Daikin and Service Fusion ","description":"Join us at Soleia Nightclub! We're turning down the lights and turning up the energy for a night of neon glow and ## [Agenda](https://serviceworldexpo.com/agenda) /* AGENDA TABS */ .ag-tabs{display:flex;justify-content:center;gap:8px;flex-wrap:wrap;margin-bottom:48px} .ag-tab{background:var(--surface);border:1.5px solid var(--outline-variant);color:var(--slate ## [Alexy Rollins](https://serviceworldexpo.com/speakers/alexy-rollins) {"role":"","company":"Loyalty Plumbing & Air","job_title":"CEO & Co-Founder","speaker_profile":"Alexy Rollins is the co-founder and owner of Loyalty Plumbing & Air, a woman-owned home service comp ## [Alliance Day — Exclusively for Service Nation Alliance Members](https://serviceworldexpo.com/agenda2/alliance-day-exclusively-for-service-nation-alliance-members) {"title":"Alliance Day — Exclusively for Service Nation Alliance Members","description":"A full day of programming built for Alliance members. Includes breakfast and lunch.\n\n","room":"Room AB","foot ## [Alliance Day 2026](https://serviceworldexpo.com/alliance-day-2026) /* REGISTRATION HUB */ .reg-toggle-wrap{display:flex;justify-content:center;margin-bottom:48px} .reg-toggle{display:inline-flex;background:var(--surface);border:1.5px solid var(--outline-variant);bord ## [ALP Grow Business](https://serviceworldexpo.com/alp-grow-business) Grow Your Business | Service World Expo 2026 :root{--slate:#323243;--gold:#F7B219;--teal:#1C6872;--crimson:#AE1F2B;--white:#fff;--surface:#F8F7F6;--muted:#49495A;--border:#E0DFDC;--r:12px;--r ## [Benjamin Middleton](https://serviceworldexpo.com/speakers/benjamin-middleton) {"role":"","company":"Daikin Comfort Technologies ","job_title":"North American Sales & Business Training Director","speaker_profile":"Benjamin Middleton has spent more than 25 years in the HVAC indus ## [Brigitte Ehman](https://serviceworldexpo.com/speakers/brigitte-ehman) {"role":"","company":"Yelp","job_title":"Senior Vice President of Marketing","speaker_profile":"Brigitte Ehman joined Yelp in 2016 and is the Senior Vice President of Marketing at Yelp. Prior to her c ## [Call for Speakers](https://serviceworldexpo.com/call-for-speakers) 2026 Call for Speakers Help Contractors Build Better Businesses Service World Expo brings together growth-focused home service contractors from across the country to lea ## [Chris Buttenham](https://serviceworldexpo.com/speakers/chris-buttenham) {"role":"","company":"Reins","job_title":"Co-Founder & CEO","speaker_profile":"Chris Buttenham is the co-founder and CEO of Reins, the ownership operating system for independent businesses. Reins give ## [Chris Michel](https://serviceworldexpo.com/speakers/chris-michel) {"role":"","company":"Service Nation","job_title":"Training Director","speaker_profile":"Chris Michel has successfully managed in a range of companies, from the small 5 person operations to hundreds o ## [Christa Heibel](https://serviceworldexpo.com/speakers/christa-heibel) {"role":"","company":"CH Consulting Group","job_title":"Founder & CEO","speaker_profile":"Since the beginning of her contact center career in 1992, Christa Heibel has seamlessly integrated the human t ## [Coaching by Service Nation by EverPro](https://serviceworldexpo.com/agenda2/coaching-by-service-nation-by-everpro) {"title":"Coaching by Service Nation by EverPro","description":"Sign up for complimentary 1-hour business coaching sessions with Service Nation by EverPro coaches.","room":"","footnote":" Session 1: 1 ## [Collin Johnson](https://serviceworldexpo.com/speakers/collin-johnson) {"role":"","company":"Insight CPA, PLLC","job_title":"Owner","speaker_profile":"Collin Johnson is the co-founder of Insight CPA, an accounting, tax, and advisory firm built exclusively for home servic ## [Daniel Dixon](https://serviceworldexpo.com/speakers/daniel-dixon) {"role":"","company":"SendJIm","job_title":"Chief Executive Officer","speaker_profile":"Daniel Dixon is the CEO of SendJim, where he helps home service businesses grow through smarter customer engagem ## [Dayla Penn](https://serviceworldexpo.com/speakers/dayla-penn) {"role":"","company":"Powerhouse Consulting Group","job_title":"ServiceTitan Consulting Team Lead","speaker_profile":"Dayla Penn is a Lead Consultant at Powerhouse Consulting Group with 14 years of ex ## [Dennis Steele](https://serviceworldexpo.com/speakers/dennis-steele) {"role":"","company":"Podium","job_title":"Co-Founder","speaker_profile":"Dennis Steele is the Co-Founder of Podium, the leading AI employee platform helping local businesses convert leads and drive r ## [Dipa Gandhi](https://serviceworldexpo.com/speakers/dipa-gandhi) {"role":"","company":"99 Calls","job_title":"Director of SEO","speaker_profile":"Dipa Gandhi is the Director of SEO at 99 Calls and has spent the past 15 years helping service-area businesses generate ## [Don McLean](https://serviceworldexpo.com/speakers/don-mclean) {"role":"","company":"McLean Media","job_title":"Founder & President","speaker_profile":"Don F. McLean, MBA is an award-winning PR strategist, LinkedIn expert, and founder of McLean Media. He helps gl ## [Ed O'Connell](https://serviceworldexpo.com/speakers/ed-o-connell) {"role":"","company":"O'Connell's Coaching Corner","job_title":"CEO","speaker_profile":"Ed O’Connell is a nationally recognized, business coach specializing in the plumbing, HVAC, and electrical home- ## [Edith Oduraa](https://serviceworldexpo.com/speakers/edith-oduraa) {"role":"","company":"Via de Oduraa","job_title":"Founder","speaker_profile":"Edi Oduraa is a former civil engineer and co-founder of a midwest tree service and construction company. She spent five ye ## [EverPro Workshops](https://serviceworldexpo.com/agenda2/everpro-workshops) {"title":"EverPro Workshops","description":"Hands-on EverPro product workshops for registered customers. Includes breakfast and lunch.","room":"","footnote":"","day":"Mon Nov 9","start_time":"8:00 am" ## [FAQs](https://serviceworldexpo.com/faqs) Get answers to frequently asked questions about our services, pricing, policies, and more. Find helpful information to make informed decisions quickly. ## [Federico Crivelli](https://serviceworldexpo.com/speakers/federico-crivelli) {"role":"","company":"Avoca AI","job_title":"Head of Partnerships","speaker_profile":"Federico is the Head of Partnerships at Avoca and an early member of the team. He grew up a competitive skier in t ## [General Information - Know Before You Go](https://serviceworldexpo.com/info) Plan your visit with essential tips on parking, weather, accessibility, and what to bring. Everything you need to know before exploring our attractions. ## [General Session Panel](https://serviceworldexpo.com/agenda2/general-session-panel) {"title":"General Session Panel","description":"The main stage general session of Service World Expo 2026 — a panel discussion with industry leaders.","room":"Room AB","footnote":"","day":"Tue Nov 10" ## [Golf Tournament](https://serviceworldexpo.com/golf-tournament) Join our premier golf tournament for players of all skill levels. Experience championship courses, competitive play, and exclusive prizes. Register today! ## [Gregg Johnson](https://serviceworldexpo.com/speakers/gregg-johnson) {"role":"","company":"Invoca","job_title":"Chief Executive Officer","speaker_profile":"","linkedin":"https://www.linkedin.com/in/johnsongregg/","website":"https://www.invoca.com/","session_title":"Rec ## [Guide Your Customers to Confident Decisions ](https://serviceworldexpo.com/learning-labs/guide-your-customers-to-confident-decisions) {"labdate":"2026-11-10","labtime":"3:00 pm to 3:45 pm","labroom":"Room 3C","labtitle":"Guide Your Customers to Confident Decisions ","labspeakerref":[{"id":92,"slug":"roger-daviston","collection":"spe ## [How to Get the Most Value from Service World Expo](https://serviceworldexpo.com/articles/how-to-get-the-most-value-from-service-world-expo) {"_body":"Hundreds of contractors attend Service World Expo every November. Some leave with new vendor relationships, sharper systems, and a handful of peer connections that still pay off a year later ## [Howard Polansky](https://serviceworldexpo.com/speakers/howard-polansky) {"role":"","company":"Financially LED","job_title":"Founder","speaker_profile":"Dr. Howard Polansky started his career as a dentist, but now helps families and business owners with a simple ## [Improve Profitability Before You Scale ](https://serviceworldexpo.com/learning-labs/improve-profitability-before-you-scale) {"labdate":"2026-11-11","labtime":"1:45pm to 2:30 pm","labroom":"Room 5B","labtitle":"Improve Profitability Before You Scale ","labspeakerref":[{"id":94,"slug":"jackie-sponsler","collection":"speakers ## [Increase Bookings Using Real World Cases](https://serviceworldexpo.com/learning-labs/increase-bookings-using-real-world-cases) {"labdate":"2026-11-10","labtime":"2:00 pm to 2:45 pm","labroom":"Room 2B","labtitle":"Increase Bookings Using Real World Cases","labspeakerref":[{"id":90,"slug":"federico-crivelli","collection":"spea ## [International Roundtable Offer](https://serviceworldexpo.com/international-roundtable-offer) Register for Service World Expo 2026 | International Roundtable Event Attendees :root { --slate: #323243; --gold: #F7B219; --teal: #1C6872; --crimson: #AE1F2B; --gray: #E0DFDC; --w ## [Jackie Sponsler](https://serviceworldexpo.com/speakers/jackie-sponsler) {"role":"","company":"CEO Warrior","job_title":"Director of Onboarding and a Master Business Advisor","speaker_profile":"Jackie Sponsler is the Director of Onboarding and a Master Business Advisor at ## [Jamie Shibley](https://serviceworldexpo.com/speakers/jamie-shibley) {"role":"","company":"CEO","job_title":"The Expressory","speaker_profile":"Jamie Shibley is the CEO of The Expressory, a strategic engagement agency that believes the key to accelerating business grow ## [Jason Smith](https://serviceworldexpo.com/speakers/jason-smith) {"role":"","company":"Friendly Group","job_title":"Head of Human Resources","speaker_profile":"Jason Smith is a human resources leader with over 19 years of experience supporting people and operations ## [Jennifer Bagley](https://serviceworldexpo.com/speakers/jennifer-bagley) {"role":"","company":"CI Web Group","job_title":"Founder & CEO","speaker_profile":"Jennifer L. Bagley is the founder and CEO of CI Web Group and an AI keynote speaker for HVAC, plumbing, electrical, a ## [Jim Hinshaw](https://serviceworldexpo.com/speakers/jim-hinshaw) {"role":"","company":"Service Nation","job_title":"Vice President of Sales","speaker_profile":"Jim has been in the HVAC industry for over 5 decades.  He started his career with Trane, ran the Az ## [Joe Bergin](https://serviceworldexpo.com/speakers/Joe-Bergin) {"role":"","company":"Commonwealth M&A","job_title":"Co-Founder","speaker_profile":"Joe Bergin is the co-founder of Commonwealth M&A, a boutique advisory firm that guides business owners through t ## [Joe Cunningham](https://serviceworldexpo.com/speakers/joe-cunningham) {"role":"","company":"Technical Arts Center","job_title":"","speaker_profile":"The only 2 time recipient of the Prestigious HVAC Contracting Business Consultant of the Year and 2015 Top Ten Most Influ ## [John Marshall](https://serviceworldexpo.com/speakers/john-marshall) {"role":"","company":"Results Driven","job_title":"Founder","speaker_profile":"John Marshall is a dynamic and experienced speaker whose practical insights make his presentations engaging and actionabl ## [Josh Hembree](https://serviceworldexpo.com/speakers/josh-hembree) {"role":"","company":"Hembree Heating and Air","job_title":"General Manager","speaker_profile":"Josh Hembree is the owner of Hembree Heating & Air, a multigenerational residential and commercial H ## [Justin Maxwell](https://serviceworldexpo.com/speakers/justin-maxwell) {"role":"","company":"Justin D Maxwell LLC","job_title":"CEO","speaker_profile":"Justin D. Maxwell is the author of The Business That Owns You: The Five Keys to Taking It Back. He speaks on the differ ## [Ken Goodrich](https://serviceworldexpo.com/speakers/ken-goodrich) {"role":"","company":"Generator Partners | Kenerator Generator","job_title":"Founder & CEO","speaker_profile":"Ken Goodrich is a nationally recognized home services entrepreneur, investor, and operato ## [Make Your Marketing Measurable & Meaningful](https://serviceworldexpo.com/learning-labs/make-your-marketing-measurable-meaningful) {"labdate":"2026-11-10","labtime":"1:00 pm to 1:45 pm","labroom":"Room 1A","labtitle":"Make Your Marketing Measurable & Meaningful","labspeakerref":[{"id":89,"slug":"tracy-paul","collection":"speakers ## [Megan Boyd](https://serviceworldexpo.com/speakers/megan-boyd) {"role":"","company":"Iron Built Media","job_title":"Founder","speaker_profile":"Megan Boyd is co-founder of Iron Built Media, a veteran and woman-owned agency that works exclusively with home service ## [Monday Opening General Session Keynote](https://serviceworldexpo.com/agenda/monday-opening-general-session-keynote) {"title":"Monday Opening General Session Keynote","description":"The official kickoff to Service World Expo 2026. Opening keynote and welcome.","room":"Summit Ballroom","footnote":"","day":"Mon, Nov 9 ## [Monday Opening General Session Keynote](https://serviceworldexpo.com/agenda2/monday-opening-general-session-keynote-2) {"title":"Monday Opening General Session Keynote","description":"The official kickoff to Service World Expo 2026. Opening keynote with Rorke Denver and welcome.\n\n","room":"Summit Ballroom","footnote ## [Monday Welcome Networking Mixer](https://serviceworldexpo.com/agenda2/monday-welcome-networking-mixer) {"title":"Monday Welcome Networking Mixer","description":"Connect with fellow contractors, exhibitors, and speakers. The first of several networking events throughout the week.","room":"","footnote":" ## [Paul Redman](https://serviceworldexpo.com/speakers/paul-redman) {"role":"","company":"Contractor Commerce","job_title":"President","speaker_profile":"Paul Redman is President of Contractor Commerce, where he helps bring agentic eCommerce to the skilled trades. Wit ## [Preview Webinars](https://serviceworldexpo.com/preview-webinars) Preview Webinars Get an exclusive preview of the 2026 lineup before the event. Get Ready Before You Get There Join us for an exclusive preview web ## [Pricing 2026 Service World Expo](https://serviceworldexpo.com/attendees) Register for Service World Expo 2026 at Caesars Forum in Las Vegas, November 9-11. Early-bird contractor pricing from $699. 3 days designed for residential contractors. ## [Register for Service World Expo 2026! ](https://serviceworldexpo.com/register) Join Service World Expo 2026 and connect with industry leaders. Register now to secure your spot at the premier service industry event! ## [Roger Daviston](https://serviceworldexpo.com/speakers/roger-daviston) {"role":"","company":"The Daviston Group","job_title":"President","speaker_profile":"Roger Daviston is a cognitive behavioral specialist, leadership coach, author, and longtime advisor to the home ser ## [Rorke Denver](https://serviceworldexpo.com/speakers/rorke-denver) {"role":"Keynote Speaker","company":"Ever Onward","job_title":"Founder","speaker_profile":"Commander Rorke Denver has run every phase of training for the U.S. Navy SEALs and led special-forces mission ## [Service World Expo the #1 contractor conference](https://serviceworldexpo.com/alp/service-world-expo-the-1-contractor-conference) :root{--slate:#323243;--gold:#F7B219;--teal:#1C6872;--crimson:#AE1F2B;--white:#fff;--surface:#F8F7F6;--muted:#49495A;--border:#E0DFDC;--r:12px;--rl:16px;--rx:28px;--rr:9999px;--t:.3s cubic-bezier(.2, ## [Session 1](https://serviceworldexpo.com/agenda2/breakout-sessions-1) {"title":"Breakout Sessions 1","description":"First round of breakout sessions aligned to every stage of the contractor business lifecycle. Choose the sessions most relevant to where your business is ## [Session 2](https://serviceworldexpo.com/agenda2/breakout-session-2) {"title":"Breakout Session 2","description":"Second round of breakout sessions aligned to every stage of the contractor business lifecycle. Choose the sessions most relevant to where your business is ## [Session 3](https://serviceworldexpo.com/agenda2/breakout-session-3) {"title":"Breakout Session 3","description":"Second round of breakout sessions aligned to every stage of the contractor business lifecycle. Choose the sessions most relevant to where your business is ## [Session 4](https://serviceworldexpo.com/agenda2/breakout-session-4) {"title":"Breakout Session 4","description":"Breakout sessions covering the contractor business lifecycle. Pick your track and keep building.","room":"","footnote":"Session 4: 9:00–10:00 AM","day":"We ## [Session 5](https://serviceworldexpo.com/agenda2/breakout-session-5) {"title":"Breakout Session 5","description":"Breakout sessions covering the contractor business lifecycle. Pick your track and keep building.","room":"","footnote":"Session 4: 10:00–11:00 AM","day":"W ## [Session 6](https://serviceworldexpo.com/agenda2/breakout-session-6) {"title":"Breakout Session 6","description":"The final rounds of breakout sessions. Sessions aligned to every stage of the contractor business lifecycle.","room":"","footnote":"Session 6: 3:00–4:00 PM ## [Session 7](https://serviceworldexpo.com/agenda2/breakout-session-7) {"title":"Breakout Session 7","description":"The final rounds of breakout sessions. Sessions aligned to every stage of the contractor business lifecycle.","room":"","footnote":"Session 7: 4:00–5:00 PM ## [Session 8](https://serviceworldexpo.com/agenda2/breakout-session-8) {"title":"Breakout Session 8","description":"The final round of breakout sessions. Sessions aligned to every stage of the contractor business lifecycle.","room":"","footnote":"Session 8: 5:00–6:00 PM ## [Sponsorship Opportunities](https://serviceworldexpo.com/sponsorship-opportunities) Partner with us through sponsorship and connect your brand with our engaged community. Explore flexible packages designed to maximize your visibility and impact. ## [Stephen Swaim](https://serviceworldexpo.com/speakers/stephen-swaim) {"role":"","company":"Yarborough and Sons","job_title":"","speaker_profile":"Stephen Swaim has spent over 15 years in the trades, starting from the ground up, working as a commercial installation appr ## [Strengthen Customer Relationships That Last](https://serviceworldexpo.com/learning-labs/strengthen-customer-relationships-that-last) {"labdate":"2026-11-11","labtime":"12:00 pm to 12:45 pm","labroom":"Room 4A","labtitle":"Strengthen Customer Relationships That Last","labspeakerref":[{"id":97,"slug":"jamie-shibley","collection":"spe ## [Terms & Conditions](https://serviceworldexpo.com/terms-conditions) Terms & Conditions Registration Policy All attendees pay one rate of $999 for Service World Expo (minus any applicable early registration discoun ## [Thanks for Registering for Service World Expo 2026](https://serviceworldexpo.com/thanks-for-registering-for-service-world-expo-2026) You're In! Your registration for Service World Expo 2026 is confirmed. We'll see you in Las Vegas. [checkout_receipt slug="general-registration"] What to Do Ne ## [Thanks for your submission](https://serviceworldexpo.com/alp/thanks-for-your-submission) Thanks for Your Submission | Service World Expo *,*::before,*::after{box-sizing:border-box;margin:0;padding:0} html{-webkit-font-smoothing:antialiased} body{font-family:'Inter',sans-serif;col ## [Tracie Harper](https://serviceworldexpo.com/speakers/tracie-harper) {"role":"","company":"Tracie Harper","job_title":"Leadership and Sales Coach","speaker_profile":"Tracie Harper has been in outside sales for nearly 35 years. In 2025 she retired from DaffanCooling and ## [Tracy Paul](https://serviceworldexpo.com/speakers/tracy-paul) {"role":"","company":"Cornerstone Advertising","job_title":"Founder & President","speaker_profile":"Tracy Paul is the founder and president of Cornerstone Advertising, a full-service marketing and&nbs ## [Tucker Yarbrough](https://serviceworldexpo.com/speakers/tucker-yarbrough) {"role":"","company":"Yarbrough & Sons / GetSuite","job_title":"","speaker_profile":"Tucker Yarbrough is part of the second-generation ownership team at Yarbrough & Sons, an HVAC and plumbing comp ## [Tuesday Exhibit Hall + Lunch](https://serviceworldexpo.com/agenda2/tuesday-exhibit-hall-lunch) {"title":"Tuesday Exhibit Hall + Lunch","description":"Explore 150+ exhibitors showcasing the latest products, services, and technology for the trades. Lunch and learning labs included.","room":"Expo ## [VIP Party on Omnia Terrace](https://serviceworldexpo.com/agenda2/vip-party-on-omnia-terrace) {"title":"VIP Party on Omnia Terrace","description":"Kick off SWE with an exclusive VIP event on the Omnia Terrace. Service Nation Alliance Members & EverPro Customers only.","room":"Omnia Terrace @ C ## [Wednesday Exhibit Hall + Lunch](https://serviceworldexpo.com/agenda2/wednesday-exhibit-hall-lunch) {"title":"Wednesday Exhibit Hall + Lunch","description":"Final chance to walk the expo floor. Lunch and learning labs included.\n\n","room":"Expo Hall","footnote":"","day":"Wed Nov 11","start_time":"1 ## [What You’ll Learn at SWE](https://serviceworldexpo.com/articles/what-you-ll-learn-at-swe) {"_body":"At Service World Expo, residential contractors turn ideas into systems, systems into profit, and profit into freedom. You’ll walk away with practical playbooks you can put to work within 90 ## [Why Exhibit](https://serviceworldexpo.com/why-exhibit) Discover the power of trade show marketing. Learn why exhibiting drives brand awareness, generates quality leads, and delivers measurable ROI for your business. ## [Why Service World Expo Belongs on Your Calendar](https://serviceworldexpo.com/articles/why-service-world-expo-belongs-on-your-calendar) {"_body":"If you’ve walked out of an industry conference with nothing but a tote bag and a stack of business cards, you know the problem: most events aren’t designed for home service contractors. They